Pillar
Get found and get booked
Turning a search, a referral or a walk-past into a booking that shows up.
Lessons
2
Recipes
1
Tracks
3
Decision guides
0
Product guides
9
Lessons
Each one shows the screen it is about, running on demo data.
32. Your booking link, Showcase page and QR codesYou have two links, not one, and they are for different people. Everything else is a way of putting one of them somewhere.Lesson2 min read · Owner33. Get found: Google reviews and the marketing toolsA review request goes out from the booking, pointed at your own review link once it is in. The health board says who to chase, and Social Studio makes the post about it.Lesson2 min read · Owner
Recipes
One task, one screen, no introduction.
Tracks
A run of lessons that answers one whole job, in the order to take them.
Go-live weekSeven days from loaded to live without a client getting a stray email. The messages stay paused until the last step, which is the one people skip.Track7 lessonsGrowingThe features that add revenue once the calendar is steady. Packages and plans first, because they change what a quiet week looks like.Track7 lessonsFill the quiet daysFind who has stopped coming, message them, and give them a reason to book the Tuesday nobody wants. Five clips and a quiet week looks different.Track5 lessons
Product guides
Where to set it, once you have decided.
Keep reading
Longer pieces on petboost.com.au.
Your Google Business Profile is Your Shopfront: A Guide for Pet BusinessesYour Booking Button Is Drowning. Here Is the Fix.Business Showcase Page: Your Free, SEO-Optimised Online PresenceHow to Build a Referral Engine for Your Pet BusinessStop Losing Bookings to Missed CallsBeyond "Dog Lovers in 20km": A Pet Business Guide to Hyper-Local Meta Ads