Three tools, one job: get the clients you already have to bring you more. Reviews do it publicly, the health board does it one household at a time, and Social Studio turns either into a post.
A review request points at your Google review link once it is in Settings, under Marketing & Tracking, so start there.
Ask for the review, and see who you asked
Once the link is saved, every request you send from a booking goes to it, and the client's profile records that it went.
- Open Marketing & Tracking and paste your review link into Google Review URL.
- Select Publish Changes, tick the box in Before You Publish, then select Publish Changes.
- After a visit, open the booking from Appointments.
- Select Manage, then Send Google Review SMS or Send Google Review Email under Google Reviews.
A client with no badge was never asked. A blue badge names the channel the request went out on, and both appear when an email and an SMS were sent.
The same link puts your Google rating on your booking page. Reviews on Google shows the rating, how many reviews it is based on and up to four of the reviews Google returns, with a link to see all of them on Google. Rename or hide the section in Open the editor on Your Booking Page.
The same review link also tells Google which listing is yours, which is the step that gets you a Book button on Google.
Check
Pasting a Google Maps search URL instead of your review link is the usual mistake. The field only accepts a real review link: anything else turns red with Please enter a valid Google Review URL and is not saved, and a request sent with no link falls back to a Google search for your business.
Answer the questions before they ring
Your booking page ends in questions and answers: your own first, then the ones Petboost suggests from your services, suburb and booking settings, which keep themselves up to date as those settings change.
- Open Your Booking Page and select Open the editor.
- Select the FAQ section, then work under Questions and answers.
- Select Add a question for one of your own, or select a suggested one to reword it, then select Done.
- Select Publish.
A reworded suggestion shows Edited, and Use our wording hands it back. Turn off Show on any question you would rather answer on the phone, or beside Suggested questions to drop the lot. Under Public details in the same editor, each contact detail has its own Show switch, so a business run from home can leave its address, its email or its ABN off the page altogether. Turning the address off also takes the suburb out of search results and the Petboost directory.
Read who is slipping away
The health board sorts your whole book into seven columns, from abandoned bookings to clients who have quietly stopped coming.
- Open Health Board.
- Check the sort reads Recoverable value, and choose it from the sort menu if it does not.
- Open a card under At Risk or Potentially Lost for its details.
Abandoned is someone who started a booking and did not finish. At Risk and Potentially Lost are regulars whose gap has stretched past their own pattern. The count is households, not pets.
Tip
Sort by Recoverable value rather than by last visit. The longest-gone client is rarely the one worth the phone call.
Make the post in a minute
Social Studio builds a branded tile from something you already sell: a service, a package, a membership or a course.
- Open Social Studio.
- Under Promote, choose Service, Package, Membership or Course, then pick the item.
- Choose a Style and a Format.
- If the format is Story, switch on Link sticker and choose where it goes under Links to.
- Select Download PNG, then post it.
Tip
"This item" prefills the booking form or the showcase page with the exact service the post is about. The plain options drop the viewer at the top of the page and make them find it again.