Track

Fill the quiet days

Find who has stopped coming, message them, and give them a reason to book the Tuesday nobody wants. Five clips and a quiet week looks different.

9 lessons
Start with lesson 1 of this track

In order

  1. 1Reporting: settling the day, the fees, and who is overdueDay View splits a day's takings by how each payment arrived, so the drawer and the screen agree. Matching a month to the bank is a different job, and it uses a different number.5 min read · Owner or manager
  2. 2Your own number, bulk SMS and emailing your listReminders already go out on your plan. Your own number, replies and bulk sends are the Communications Booster, and a bulk send only ever counts the clients who opted in.7 min read · Owner
  3. 3Memberships: build the plan, enrol someone, pause or cancelA membership is an agreement at a plan's price, and the plan holds every rule that follows. That is also why there is no plan change: to move someone, you cancel and enrol them again.8 min read · Owner
  4. 4Pricing that runs itself: size bands, special-day rates, multi-pet and long staysA price nobody expected is nearly always a rule somebody set once. Three of them cover most of it: the size of the pet, the day it falls on, and how much of you the booking uses.6 min read · Owner
  5. 5Your booking link, Showcase page and QR codesYou have two links, not one, and they are for different people. Everything else is a way of putting one of them somewhere.3 min read · Owner
  6. 6How do I get a Book button on Google?Your Google listing can show a button that opens your Petboost booking page. You get your Google listing right, clear the list on Marketing & Tracking, and leave one switch on.3 min read · Owner
  7. 7Get found: Google reviews and the marketing toolsA review request goes out from the booking, pointed at your own review link once it is in. The health board says who to chase, and Social Studio makes the post about it.4 min read · Owner
  8. 8See which clients are slipping awayThe health board sorts your whole book into seven columns. Sort by recoverable value, not by last visit.1 min read · Owner
  9. 9Read your Weekly Wrap on a FridayEvery Friday at 4pm the Weekly Wrap sums up the week. The tab in Reporting & Intelligence holds the same weeks, so you can read it there and step back through the last twelve.1 min read · Owner