By the end of this lesson you have an offer live for Friday 27 to Monday 30 November, on your booking page with a countdown, and a booking link to put in your own post or newsletter. You choose which services, days and customers it covers, so the rest of your book stays at full price.
Discounts and deals
A discount takes money off a booking. A deal carries its saving inside one booking. Packages and memberships are separate: a package is credits used over many visits, and a membership is a recurring plan.
| Type | What it does | For example |
|---|---|---|
| % off | A share comes off the price | 20% off a first groom |
| $ off | An amount comes off the booking once | $15 off a daycare day |
| Bundle | Two or more services booked together for one price | Full Groom + Nail Clip for $95 |
| Book more, save more | The more they book in one booking, the less each costs | Any 2 extras for $25, 3 for $35, counted per pet |
| Free extra | Book a service, get an extra free | Book a full groom, get a nail trim free |
The prices here are examples. You set your own.
Create one
- Open Discounts & Deals. Stay on Discounts for % off or $ off, or open Deals for a deal.
- Select New discount or New deal.
- On What kind, pick the type, then select Next.
- On The offer, set the amount, the bundle's services and price, the steps of a book more save more deal, or the Extra to add.
- On Who and when, choose Who can use it and the Visit dates.
- On How they get it, turn on Customers can type it when booking online for a code, or Apply automatically for one that goes on by itself. A new deal already applies automatically.
- On Check and save, select Go live.
Trap
A stay cannot go in a bundle or a book more, save more deal, because its price moves with the nights. A % off or $ off discount can cover a stay.
Sell a bundle from its own page
- Open Bundles under What you sell and select New bundle.
- Choose 2 to 10 Services in the bundle, then enter the Price for the bundle.
- Check Name customers see, then select Create bundle.
The tile's Save badge is worked out from each service's standard price, for one pet. A customer sees the bundle as a tile on your booking form with the usual price struck through, when every service in it is at its usual price for their pet.
Trap
A bundle shows as a tile only when it applies automatically, is for Everyone, and has no limit or condition beyond weekdays, times of day and visit dates. Add Total uses, a Limit or Book ahead and the tile goes, although the bundle still comes off at the last step when a booking has every service in it.
Put it on your booking page and share the link
- On How they get it, turn on Advanced options, then Show on your listing, and give it a Label shown to customers.
- Turn on Show a countdown. It counts to the Release time, then to when the offer ends, and only to times you set.
- Optional: turn on Show how many are left when the offer has a Limit or Total uses.
The offer appears in the Deals section of your booking page with a Book with this deal button. Only an offer for Everyone shows there.
For your own post or newsletter, open the list once the offer is Live and select its copy icon. A bundle's link opens your booking page with its services already picked. A book more, save more or free extra deal on 2 or more services has a link icon instead, which opens the link builder limited to those services. Petboost does not send anything for you: you post or send the link yourself.
Six plays for the sale weekend
Each play is one offer. Run one, or two that cover different services.
1. The weekend drop. A % off or a bundle with Release time 27 November at 12:00 am and Expiry date 30 November with the time left empty, so it runs to the end of that day, on your listing with Show a countdown. The countdown runs to the real end.
2. Limited places. A % off or $ off code with Total uses, or a Limit per Day, set to the slots you can staff, with Show how many are left. Use a discount here: a bundle with a limit loses its booking form tile.
3. Bundles for the big weekend. "Full Groom + Nail Clip" or "Daycare Day + Bath" from Bundles, kept to weekdays, times and visit dates so the tile shows, and its copied booking link in your newsletter or post.
4. Fill December early. A discount with Book ahead set to At least 14 days before the visit, or On or before 30 November for December visits. To bring the money forward, add Paid in full, not refundable. That needs a code customers type, because it cannot go with Apply automatically.
5. Bring back the quiet ones. Customers who have not been back with Lapsed weeks 8 and Valid for (days) 7. Petboost texts each lapsed household its own code once, just before 11 am your time, with visit dates from the day it is texted to 7 days on. Texts go only to customers who said yes to marketing, use your SMS credits, and need a paid plan that is not a trial and an active dedicated number. It works for % off, $ off and free extra offers.
6. Reward the regulars. On a % off or $ off discount, turn on Members get whichever is cheaper, so a member who uses the sale code pays the lower of their member price and the sale price. For a stamp card, use Every nth visit on a discount of 100% off, so the 6th visit is free.
Check
One code per booking. A customer cannot stack two codes, and a member price, pack credit or a discount a pet already has keeps its visit.
After the weekend
Open each offer and select Results:
- Total usage: times it was used, not counting cancelled bookings
- Total clients: different customers who used it
- Discount sales: what it took off
- Total sales: what those bookings came to after it
Owners and admins see Discount sales and Total sales.
To stop an offer early, select Pause on its page. Bookings that already used it keep their price, and codes a birthday or win-back offer already texted keep working until they expire.
A daycare bundle can be Daycare Day + Bath, with Weekdays set to your quiet days so the tile still shows.
For walkers, a % off with Pets in the booking set to at least 2 pets rewards a household that books 2 pets on the same walk. Book more, save more counts per pet, so it suits a pet booked for several services at once.